Speech Fitness® Programs –
Sales Training: Values-Based Selling

Intimidated by the concept of “selling” we also dislike the feeling of being sold.

Today’s competitive business environment demands that employees at every level take an active part in selling; ideas and themselves. Yet many will be uncomfortable in this role because they view “selling,” as formula-driven, manipulative, and not professional in character. These instincts are correct!

Buying decisions are influenced by an array of beliefs and attitudes: rational and emotional, business and personal, statesmanlike and political. They’re called “guiding values,” and understanding them is the cornerstone of Values-Based Selling.

Download Training Foundation Information (PDF)



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Networking courses are taught be Andrea Nierenberg (Download PDF)



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Client Testimonials

“The speech went very well. I joked to lighten the mood and get the audience interested, and then did pretty well in using your wonderful tips. I think that this was probably one of the best, if not the best, speech I ever gave. And it carried on! I then flew to Italy to give two speeches at a technical conference. They liked me so much they asked me to do a third panel.”

– J. Strassner, Chief Strategy Officer, Intelliden Corporation